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Ottolenghi, C., Iasevoli, G. (2026). How to Innovate Personalization. Sinergie-SIMA Management Conference ProceedingsTransforming management in the era of post-globalization and agentic economyMay 28th and 29th, 2026 - University of Pavia (Italy). p.1191 - 1196 , ISBN: 979-12-243-4261-8