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Titolo MY PRODUCT, YOUR GREEN CHOICE: EXPLORING THE INTERPLAY BETWEEN INFLUENCER'S SUSTAINABILITY COMMUNICATION AND GREEN MARKETING STRATEGIES ON TIKTOK.
Riferimento bibliografico

Bombaci M.; Nespoli F. (2025). MY PRODUCT, YOUR GREEN CHOICE: EXPLORING THE INTERPLAY BETWEEN INFLUENCER'S SUSTAINABILITY COMMUNICATION AND GREEN MARKETING STRATEGIES ON TIKTOK.. In: . (a cura di) , Selected Papers in Internet Research 2024. Research from the Annual Conference of the Association of Internet Researchers. AoIR Selected Papers of Internet Research., , DOI: https://doi.org/10.5210/spir.v2024i0.13908

Autori Mael Bombaci
Genere o sotto-tipo Abstract in Atti di convegno
Lingua Inglese
Parole chiave

sustainability sustainability

Anno di pubblicazione 2025